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Lora Ronco Gallery of modern Brazilian furniture, authentic vintage original furniture from the 50s, 60s and 70s, modernist design signed by renowned designers Sérgio Rodrigues, Jorge Zalszupin, Joaquim Tenreiro, Jean Gillon, Geraldo de Barros, Percival Lafer, Michel Arnoult, Celina Decorações, Mole armchair, Jangada armchair, MP-97 armchair in solid jacaranda, caviúna, jatobá wood, not a reissue, Etel, Dpot or Lin Brasil

mid-century modern design

Brazilian art and furniture

Opened in 2021 by Priscilla Roque, the Lora Ronco gallery is a hidden gem in São Paulo. More than just a furniture exhibition, it transports us to an era of creativity, aesthetics, and richness in Brazilian and global design.

Our fond memories take us back to "our parents' and grandparents' homes," where modern Brazilian furniture found its place. Today, these pieces continue to enchant, blending perfectly with our contemporary homes. The beauty of the Brazilian woods of that era and the flair of modernism still resonate in every detail.

Brazilian modern furniture originated in the 1940s, but it was in the 1950s and 60s, driven by the inauguration of Brasília and the increasing verticalization of cities, that it became consolidated. Architects, artists, and artisans shone during this period of transformation, marked by the "50 years in 5" of modern Brazil.

Icons of Modern Design: Sérgio Rodrigues, Jean Gillon, Zalszupin Scapinelli, Geraldo de Barros Tenreiro, Lina Bo Bardi, Zanine

authentic signed vintage furniture

our purpose

Our collection was carefully constructed and curated, valuing each piece signed by national artists and designers, but also recognizing those "beautiful pieces" whose creators remain anonymous.

Through the history of furniture, furniture production of the time, research, and specialized literature, we seek to disseminate this golden age of modernism.

Here, each piece of furniture is a work of art, a link to the past and an inspiration for the future.

Lora Ronco Gallery of modernist furniture from the 50s, 60s and 70s, mid-century modern design, authentic vintage pieces not Etel
Lora Ronco is associated with BMDG (AMDMD), guaranteeing the provenance and authenticity of the pieces in its collection.

member of BMDG (rebrand of AMDMB)

rescue, promote, preserve

The BMDG (Brazilian Modern Design Guild) - Brazilian Association of Modern Furniture and Design, was founded in 2018 and emerged as an initiative aimed at preserving the history and originality of modern furniture and design in Brazil, whose production took place mainly between the 1930s and 1970s. The Association's mission is to encourage the recognition and appreciation of the work of designers and artists who worked in Brazil during this period of exceptional creativity, thus seeking to ensure that this unique contribution to international design can be understood and appreciated in its entirety.

The activities of the BMDG, which include exhibitions, research and publications, play an educational role in building knowledge about this unique chapter of the country's cultural heritage.

Defending the authenticity and originality of pieces is particularly important in a market where the circulation of forgeries and the lack of regulation can compromise the integrity of Brazilian historical design, thus jeopardizing its continuity for future generations.

Since 2023, our gallery has been part of BMDG, striving to defend the authenticity and originality of modern Brazilian furniture pieces.

Lora Ronco Gallery of modernist furniture from the 50s, 60s and 70s, mid-century modern design, authentic vintage pieces.

commitment to authenticity

our way of doing things

  1. Each designer's piece is described as ORIGINAL only after meticulous research, comparisons of the design, use of period woods, period stamps, purchase invoices, the piece's history, and certificates from pioneering and renowned artists or galleries.

  2. Otherwise, pieces may be considered ATTRIBUTED, which indicates but does not guarantee that they actually belong to that artist or designer.

  3. If there are reissues of period pieces, these are clearly identified as such and will only be part of our collection if they are authorized reissues.

  4. We do not acquire unauthorized replicas/reissues. If, in our research, we identify any item as a replica, it will not be listed on the website and will be clearly identified as such in our gallery.

  5. Anonymous design also has its rightful place. Beautiful pieces, originally made at the time, whose artist, designer, or factory could not be identified in any way, will be classified as "Designer Unidentified".

  6. Identifying the type of material, especially wood, is done with great care and consultation with specialized professionals, restorers, collectors, etc.

  7. We maintain the piece in its original state to demonstrate important aspects of authenticity, such as: marks of time through the condition of the wood, varnish, finish, upholstery, type of fabric from that period, original screws, preservation of seals (intact or remnants). We only restore beforehand if the acquired pieces are truly in an unpresentable state or if they have already been acquired after new polishing or restoration.

  8. When purchasing a piece, we can arrange for its restoration and new upholstery, using fabric or leather supplied by the client according to their preference and interior design project, to be agreed upon on a case-by-case basis.

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